Truro, N.S. (March 25, 2019) – The Maritime Junior Hockey League (MHL) is pleased to announce a new joint partnership with Sports and Entertainment Atlantic (S|E|A).
The new partnership will see the MHL and S|E|A collaborate on the development of a new strategic direction for the league as well as the development of a sponsorship marketing strategy to position the MHL for growth with new marketing partners.
S|E|A is also assisting the league in the search for a new president.
“This is an exciting time and opportunity for the MHL,” said MHL chairman of the board and interim president Dave Ritcey.
“We are delighted this new partnership allows the MHL to access the sports marketing expertise of the largest and most successful agency of its kind in Atlantic Canada.”
S|E|A’s Chris Larsen went on to add the following:
“In our belief, the MHL is on the cusp of a new era of growth and success, drawing upon its 52-year history and the passionate commitment of its 12-league franchise owners.”
“S|E|A shares the MHL’s vision for the future and we are privileged to have the opportunity to be partners in that exciting new future.”
– MHL –
Dave Ritcey, MHL
Chris Larsen, S&EA